/ Neuromarketing, citizens under the influence?

Film info

Our brain, marketers’ favorite target, seems threatened with a decoding always more effective. Because the market studies do not guarantee the success of a product, marketers now turn to neurosciences. Confessed objective: decoding the subconscious part of our brain to know our desires better. By using techniques as the magnetic resonance imaging, they try to identify advertisements and products which seduce and displease us. Is neuromarketing a real manipulation threat or a slightly hazy selling point of marketing? Even if the debate is not settled, neuromarketing needs to remain under surveillance. Because, some of the neurosciences applications, if badly used, could deal a new blow to personal freedoms. From France to the USA, via Italy and the United Kingdom, the film examines this new avatar of consumer society.

/ Credits:
Direction: Laurence Serfaty, Delphine Vailly
Image: Etienne Barrère, Cédric Delport
Sound: Florent Villereau
Editing: Cédric Delport
Music: Mathieu Baillot
Sound design: Emmanuel Louisy-Gabriel
Narrator: Christophe Brault
Animation ( Doncvoilà ):
- Direction: Joyce Colson
- Artistic Direction: Joris Clerté

/ Duration: 53’12’’

/ Format: HD 16/9 - Stereo

/ Year of production: 2009

/ Color: Color, black and white

/ Original languages:  English, French, Italian

/ Broadcasts:Canal+, Planète, Planète No Limit, RTBF, Lichtpunt, TSR

/ Festivals:International Scientific Documentary Film Festival (Pariscience), 14th International Documentary Film Festival of Jihlava (Republic
of Czechoslovakia), Film & Science Festival (Sweden)

/ Financing & Coproduction:

/ Distribution:
Doc & Films

/ Available versions:

English, French, International


Available on DVD

/ Year: 2010

/ Duration: 53’12

/ Available versions: English, French, International with French subtitiles

/ Format: DVD PAL, All zones - 16/9 compatible 4/3 

/ Sound: stereo

/ Public rate
23,00 € VAT (shipping fees not included)

/ Institutional rate
48,00 € VAT (shipping fees not included)


the order form (pdf)


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Contact Doc & Films:
Daniela Elstner: + 33 (0) 1 42 77 56 87

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